MILWAUKEE -- A farm in Wisconsin is quickly becoming hallowed ground again for American Indians with the birth of its third white buffalo, an animal considered sacred by many tribes for its potential to bring good fortune and peace.

Dave Heider said he was inspecting damage on his farm after a late August storm when he saw the newly born buffalo, a male.

His last white buffalo, a female named Miracle, died in 2004 at the age of 10. Thousands of people came to see the animal, whose coat became darker as it aged.

"We took one look at it and I can't repeat what I thought but I thought, 'Here we go again,' " Heider said.

This time around Heider plans to recruit volunteers to handle the visitors he expects at his farm, called Davalas, in Janesville, about 70 miles southwest of Milwaukee.

About 50 American Indians held a drum ceremony at the farm this past weekend to honor the calf, which has yet to be named, he said. It is no relation to Miracle, he said.